Thank you to everyone who made this conference a success!

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Conference Theme

"There's nothing wrong with change, if it is in the right direction."
Winston Churchill

This is a time of great challenge and enormous promise. Planning for the future of higher education is both a formidable and noble endeavor. The financial, academic, and physical climates of today's institutions are dynamically changing. How are we addressing these issues? Are we fully engaged in our communities as engines of growth, technologic, and economic force? Are we responding to financial realities with assuredness or doubt? What are the newest and best leadership models suggesting? Can we continue to attract and retain the best students and faculty? Have we developed adaptable learning models for tomorrow's need? Are we really being creative enough?

One element of constancy has emerged in this discourse: flexibility. Flexibility in adapting, learning, and in responding to future changes of our institutions.

To better frame the issues of change, SCUP recently explored seven academic revolutions in higher education*. These trends present thought provoking opportunities to further explore during our conference.

  • Population
  • Strategic resource management
  • Technological innovation and diffusion
  • The flow of information and knowledge
  • Global economic integration
  • The nature and mode of conflict
  • The challenge of governance

As we face these trends, we must also face the reality of economic recession and significant budget deficits. Inflation, deferred maintenance issues, and higher energy costs are compounding the situation. Managing this can be a balancing act.

Join your colleages in Madison and explore the concepts of change through the lens of leadership, resources, innovation, and creativity!

Don't Miss Two Great Plenary Speakers:

Opening Plenary
Roger J. Thompson, Vice Provost, Enrollment Management, Indiana University
"Tomorrow's Students, Today's Implications"

Abstract: This session will direct our attention to the changing dynamics of higher education and specifically the characteristics, attitudes and needs of students while also examining the shifting student demographics and how this impacts today's planning. The session will focus on the millennial generation of students and how the expectations these students bring to college impacts the decisions higher education leaders are making everyday. Understanding the needs of tomorrow's students and their expectations for higher education is critical to higher education leaders in planning a future which meets the needs of the largest constituency group on campus. In examining tomorrow's students and the demographic shifts approaching higher education, institutional planning becomes paramount in the long term success of today's colleges and universities. The session will explore how tomorrow's students have significant implications for today's decisions in higher education and more specifically, the future planning, remodeling and building campuses face to meet changing demographics and expectations.


Closing Plenary
Jeanenne LaMarsh
LaMarsh & Associates, Inc
"So What Will You Do Tomorrow?"

Abstract: As this conference comes to a close you go away filled with ideas that can help you and your organization. That's one of the key reasons you came. As we close, Jeanenne LaMarsh, Founder and CEO of LaMarsh & Associates, will share with you her thirty years of experience with organizations filled with good intentions on what to change and the lessons they have taught her about how to change. Just because you have the right solution doesn't guarantee that it will take root and grow. What are the secrets to beating the gravity of the status quo and actually executing a sustainable solution?

Jeanenne will focus on:

  • The Anatomy of Change: Every organization--large or small-changes. If they don't adapt, they die. What do all changes have in common? How can knowing this help you ensure successful change?
  • Change to Economize: Doing more with less. The most inspiring changes are more like alchemy. They take what was once viewed as scraps and turn them into gold. Jeanenne will share stories of organizations that have transformed on a shoe-string.
  • Change to Innovate: Cutting edge changes can be the hardest to execute. While leadership may be inspired by the new vision of the future, often the employee-base is more resistant. Why is that? What can be done to inspire them?
  • Critical Change Variables: History. Culture. Resistance. Why are these so important and how can they make or break your change?

* Join Erik R Peterson, co–presenter of the "Seven Revolutions" SCUP webcast, coming to you again by popular demand October 2, 2008. Peterson is the senior vice president at the Center for Strategic and International Studies (CSIS) and director of the Seven Revolutions Initiative, a broad–based effort to forecast key trends out to the year 2025. He also holds the William A. Schreyer Chair in Global Analysis, an endowed position named in honor of the Merrill Lynch chairman emeritus and CSIS Executive Committee member.


We'd like to thank our generous sponsors!

Platinum Level

SHW Group,
URS Corporation,

Gold Level

Arnold & O'Sheridan, Inc.,
Barton Malow Company,
Shelley Metz Baumann Hawk, Inc.

Silver Level

BHDP Architecture,
Flad Architects,
Gilbane Building Company,
Hamilton Anderson Associates,
Harley Ellis Devereaux,
Hellmuth, Obata + Kassabaum, Inc. (HOK),
The Kubala Washatko Architects, Inc.,
Loebl Schlossman & Hackl Architects,

Bronze Level

Moore Engineers, P.C.,
Quinn Evans Architects,

Updated as of October 17, 2008

If you are interested in becoming a sponsor, please contact:


Sponsorship Coordinator
Couper Gardiner
BHDP Architecture


SCUP Staff
Betty Cobb



Conference Chair
Doug Kozma

Program Chair
Larry Gleason
Cost Planning & Management International Inc

Local Host
Teresa Adams
University of Wisconsin-Madison

Online Form or Website Contact
April Pichlik





2008 North Central Regional Conference

"Managing Change: Expanding Horizons–Limited Resources"

October 20–22, 2008
University of Wisconsin–Madison
Memorial Union
Madison, WI (USA)