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Audio | Slide Show (pdf) | Handout (pdf)

Academic Planning and Campaigns

Presenter(s): Brian P Nedwek, University of Detroit Mercy

Fund-raising is a high priority in public and private colleges and universities. Planners must begin to know what the development function is doing in their institutions and the language of development. This session teaches participants how to link academic planning with fundraising. Specific attention focuses on the relationship between case statements, academic planning, and priority setting. Participants will examine sample academic plans and case statements and will learn to articulate how their planning techniques are linked to case-statement development. They will learn how priorities are set and how to build flexibility into planning. Brian Nedwek is dean of the College of Liberal Arts at the University of Detroit, Mercy, and has wide experience in building academic and information-technology plans. He has consulted widely and is a past president of SCUP.
This knowledge resource from SCUP is a preconference workshop presented at the Society's thirty-sixth annual, international conference and Expo, SCUP–36, in Boston, MA (USA), in July of 2001.

Audiocassettes of this and other SCUP–36 sessions are available for purchase here.

Due to our concern for the privacy of members of the face-to-face audiences at SCUP-36, our digital archives of SCUP-36 presentations end at the beginning of the question and answer portion of each session. Whenever we can, we not only provide streaming audio but the slide show or visual presentation used by the presenters, as well.